I followed these steps:
gzip -d GeoIP.dat.gz
tar -C /var/cpanel/easy/apache/custom_opt_mods -xzf custom_opt_mod-mod_geoip.tar.gz
WHM -> Software -> EasyApache (Apache Update) -> Start customizing based on profile -> Check 'Mod GeoIP' option (on Short / Exhaustive Options List page) -> Save and Build
LoadModule geoip_module /usr/local/apache/modules/mod_geoip.so
GeoIPDBFile /usr/share/GeoIP/GeoIP.dat MemoryCache
So, what does this allow me to do?
Well, usage info is here:
And it will basically let me Geo target things and make better redirect rules or ban Countries or restrict them and stuff. It was a fun install and it actually works, I think it does, haven't tested it yet.