Online shoppers are more likely to buy from a white man

NegrophobeNegrophobe Regular
edited February 2011 in Spurious Generalities
Online shoppers are more likely to buy from a white seller than a black one, according to a study by two Stanford researchers who posted ads on local classified advertising websites across the United States.

The ads offered the latest version of the iPod nano for sale, with each ad containing a photo of either a dark- or light-skinned hand holding the popular digital music player. The ads with a black hand received 13 percent fewer responses and 17 percent fewer offers than ads showing a white hand. Black sellers were also offered less money for the iPods than white sellers.

"We were really struck to find as much racial discrimination as we did," said Jennifer Doleac, one of the researchers and a doctoral candidate in economics. "On average it's a younger, more educated group of people shopping online and if anything they probably discriminate less than the population as a whole."

"We suspect that the negative effect of race would be even larger in the general population," she said.

Doleac and fellow researcher Luke Stein, also a doctoral candidate in economics, ran ads in more than 300 locales, ranging from small towns to major cities, during the course of a year.

The study showed that black sellers were at the greatest disadvantage in the Northeast, where they received 32 percent fewer offers than whites. In the Midwest, black sellers got 23 percent fewer offers, and they got 15 percent fewer in the South. The West was the only region where the difference in the number of offers received by black and white sellers was not statistically significant.

The amount of money offered black sellers was between 2 percent and 4 percent less than the offers white sellers received. The disparity was most pronounced when the ads were posted in locales with high crime rates or where blacks and whites were geographically isolated from each other.

In general, black sellers were at much less of a disadvantage when the ads were posted in more competitive markets, where larger numbers of iPods were for sale, Doleac said.

The iPod listed in the ads was always a silver, 8-gigabyte version of the most recent edition of the nano, which also plays videos. Each ad stated that the box had never been opened and the iPod was for sale because the seller did not need it.

Doleac and Stein never met with the buyers in person. Instead, when it came time to set up a meeting, the researchers said they were out of town and offered to ship the iPod to a buyer's home, which produced another striking disparity.

Potential buyers corresponding with black sellers were 44 percent less likely to agree to have the iPod shipped to them and were 56 percent more likely to express concern about sending payment to the seller by PayPal.

Doleac and Stein interpreted the buyers' reluctance as indicating a lack of trust in the sellers. The would-be buyers were also 17 percent less likely to include their name in emails when they responded to ads placed by black sellers. (I don't blame them since Niggers from Nigeria are notorious for 419 scams and criminality in general)

"The results were obviously disappointing in terms of what they said about the state of society," Stein said. (yes, who wants to buy an IPOD, says lots about our society :rolleyes:)

Because they never met with any of the buyers, Doleac and Stein have no information on the race of the respondents.

In order to collect as much information as they could about relevant outcomes, and in order to honestly follow through on their advertisements, the two researchers carried the transactions through to completion, shipping an iPod to each highest bidder with whom they reached an agreement.

Doleac and Stein varied the asking price of the iPods, posting prices of $90, $110 and $130. Regardless of the posted price, the offers received by black sellers were lower than those received by whites. The 8-gigabyte nano normally retails for $149.

The researchers also varied the quality of the writing in the ads, as a way to convey the seller's socioeconomic status.

"We wanted to see if buyers might discriminate less if they thought it was a highly educated person placing the ad, rather than a person with a low level of education," Doleac said. "But it turns out people just didn't seem to care about the typos in the ads.

"The emails that we got back from people were far, far more typo-ridden than anything we put online," she said. "The people who wrote us back as buyers, they dashed off whatever the first thing that came to mind was. There was no proofreading of the emails."

But, Doleac said, they can't conclude that the quality of writing in the ad, and implicitly the seller's level of education, would never affect the responses. It may be that the differences in the quality of the writing simply weren't dramatic enough to produce an effect, she said.

"Our main finding is that when you completely isolate the effects of race on market outcome, it looks like black sellers do worse," Doleac said.

"The fact that we found this much evidence of racial discrimination in this population of people is striking," she said.

Even those who are anti-racist are racist deep down because the brain reacts to race; it is a taxanomic construct. Both science and justice call for us to seek and tell the truth, not to tell lies and spread error, like anti-racism and political correctness does. Another implication is that we have to accept that racial differences will not just disappear. We need to accept the existence of the evolved diversity of human populations.


  • HellishHellish Regular
    edited November 2010
    So, Better deals for me on black friday?
  • Hellz-FuryHellz-Fury Regular
    edited January 2011
    I fit the qualifications. :thumbsup:
  • ManifestoTHEOUManifestoTHEOU Acolyte
    edited February 2011
    Well that certainly offers a very interesting perspective on society on the whole. It reflects that the discrimination against black individuals is not primarily a black-white issue. More than often fingers within the black community are traditionally pointed at the white community. However the western consumer market, especially the global worldwide market is racially diverse, therefor it appears that a lot of racial discrimination against blacks originates from non-white communities. It's sad to say that there are instances even when individuals within the black community discriminate against their own. Of course this is all very wrong and just like the article said - it's a revelation of the poor progress humanity has made in regards to unconditional treatment and racial equality within the free market.

    I'd also like to add an interesting note to racial equality because I can already foresee the thoughts of those whom oppose racial equality based on so-called scientific findings in relation to race. Perhaps you will be surprised to know that I do not argue your scientific findings, one cannot deny the truth in statistics and numbers produced by professional institutions. In fact I feel that our western government need to commit themselves to further funding of such racial scientific findings so we can efficiently deal with these prominent racial issues.

    My only argument is the treatment of racial groups and how we react to these societal issues. There is no way you can justify mass-discrimination in regards to business and 99% of social interactions with others. You are efficiently creating stereotypes for every single individual within a social group - in this case Africans. You cannot tell me that every single individual within a social group is the same - you cannot tell me that every single last black person has negative intentions for society because that's simply not true! Case in point, discrimination within regards to business and 99% of social interaction is wrong because you have made assumptions about that individual that you don't know are true. This is obviously a highly inefficient thinking method.

    You probably noticed the 99% factor - there's about only a one percent factor in which we can justify discrimination...thats with individuals who have been proven without a doubt to have nothing but negative contributions to society!

    In a new age of enlightenment, our government will be able to label and attempt to guide those individuals towards self-betterment. All we need are highly efficient methods of scientific research in race relations in the modern-day and age.

    In the future, this type of discrimination presented in this article wont be a problem. We will ensure that all those participating in regular social interaction and business practices follow a code of ethics for humanity. Those whom had chosen to embrace negativity and did not give up negatively contributing to society will be given the opportunity for self betterment through re-education programs and facilities. Try and tell me that this isn't the best solution for societal issues in modern day society.
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