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Secrets of getting free advertising
SECRETS OF GETTING FREE ADVERTISING
The opportunities for getting free advertising for your product or
services are limited only by your own imagination and energies.
There are so many proven ways of promoting your own objectives
without cost that it literally boggles the mind just to think of
listing them.
One way is to write an article relative to your particular expertise
and submit it to all the publications and media dealing in the
dissemination of related information. In other words, become your
own publicity and sales promotions writer. Get the word out;
establish yourself as an expert in your field, and "tag-along"
everything you write with a quick note listing your address for a
catalog, dealership opportunity, or more information.
Another really good way is by becoming a guest on as many of the
radio and television talk shows or interview type programs as
possible. Actually, this is much easier to bring about than most
people realize. Write a letter to the producer of these programs,
then follow up with an in-person visit or telephone call. Your
initial contact should emphasize that your product or service would
be of interest to the listeners or viewers of the program - perhaps
even saving them time or money.
Other ways of getting free or very inexpensive exposure include the
posting of advertising circulars on all the free bulletin boards in
your area, especially the coin-operated laundries, grocery stores,
and beauty and barber shops. Don't discount the idea of handing out
circulars to all the shoppers in busy shopping centers and malls,
especially on weekends. You can also enlist the aid of the middle
school students in your area to hand out circulars door-to-door.
Some of the more routine methods include having a promotional ad
relative to your product or service printed on the front or back of
your envelopes at the time you have them printed with your return
address.
Be sure to check all the publications that carry the kind of
advertising you need. Many mail order publications just getting
started offer unusually low rates to first-time advertisers; a
free-of-charge insertion of your ad when you pay for an order to run
three issues or more; or special seasonal ad space at greatly
reduced rates. And there are a number of publications that will
give you Per Inquiry (PI) space - an arrangement where all orders
come in to the publication, they take a commission from each order,
and then forward the orders on to you for fulfillment.
Many publications will give you a contract for "stand-by" space. In
this arrangement you send them your ad, and they hold it until they
have unsold space, and then at a price that's always one third or
less than the regular price for the space you need, insert your ad.
Along these lines, be sure to check in with the suburban and
neighborhood newspapers.
If you send out or publish any kind of catalog or ad sheet, get in
touch with all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their
publication in exchange for your running an ad for them of
com-parable size in yours.
Finally, there's nothing in the world that beats the low cost and
tremendous exposure you get when you advertise a free offer. Simply
run an ad offering a free report of interest to most people - a
simple one-page report with a "tag-line" inviting the readers to
send money for more information, with a full page advertisement for
your book or other product on the backside. Ask for a
self-addressed stamped envelope, and depending on the appeal of your
report and the circulation of the publication in which your ad
appears, you could easily be inundated with responses!
The trick here, of course, is to convert all of these responses, or
a large percentage of them, into sales. This is done via the
"tag-line," which issues an invitation to the reader to send for
more information, and the full page ad on the back of the report,
and the other offers you include with the complete package you send
back to them. As mentioned at the beginning of this report, it's
just a matter of unleashing your imagination. Do that, and you have
a powerful force working for you that can help you reach your goals.
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